Social Media Marketing

Social Media Marketing

Search engine optimization (SEO) is a significant and growing entity in the entire internet sphere. It is the backbone of all internet marketing strategies. Therefore, as a broad collection of “strategies”’, it can be further divided into parts, and one critical and relevant part to your growth is social media marketing (SMM).

SMM defined as the process of how to efficiently build traffic (maybe for your site or page) through various social media sites. SMM should include link sharing and page handling which will eventually convert your likes, favorites, retweets and pins into SEO points hence slinging your site and your business to the coveted first page of Google.

For the past few years, this SEO strategy has been gaining popularity and has never looked back. This continued growth eventually led it to become one of the major key players in the SEO industry, and this is because of its three essential elements:

1. Fast growing

2. Cost efficient

3. Diversified audience

Now to further understand how social media marketing is beneficial to

you and your business, you would need to understand all three elements.

New SMM Platforms

SMM is fast growing, and new platforms pop up regularly.

If you have not been living under a rock for the past ten years, then this element is very apparent and clear to you. Social media sites have been

popping out everywhere like mushrooms. Now how is this be relevant to you and your business?

You need to get in ahead of the curve and power your SMM with the newest and hippest platforms. Think of the Smart Phone says Gary Vee says, “Think of now as 1965 and your TV is the Radio, and your SmartPhone is the TV.” SMM is in its infancy, and two the fastest growing platforms are Snap Chat & Periscope (A Twitter Company).

Social media sites can give you audience which can be your prospects. Consider that social media giant like Facebook has 1.59 billion active users monthly, and the lower ranking sites still have an estimated number of 30 thousand users monthly. Realize that these users won’t stop at that, and more sites will present themselves years from now which will help build your pool of customers.

SMM is cost efficient

Social media sites are commonly free for everybody. However, there are premium sites which would require a few bucks to boot. Sites like Linked In can be valuable to your marketing depending on what type of business you have but for their premier services they charge a premium.

Building your site or business’s traffic through free social media sites is relatively cheap and with these sites moving towards paid advertising you need to know how to get the best ROI. You need to have strategies to bypass their paid advertising platform and get the buzz humming about your business brand.

SMM has a diversified audience and knowing where your clients hang out online is important.  Social clusters through age, employment and preferences are relatively hard to find and identify within a community.

Social media has done it again and have sorted them out for you. From profiles to background information and specific filters,

social media sites can pinpoint and direct you to the audience your business needs.

How can a Social Media Agency help you?

Social Media Marketing Experts like Local Business Ranker can help you locate where your potential customer hung out and built an online buzz around your business.

Benefits of using an SMM Agency:

 Can find where your customers spend time online and help you create a strategy to grow your community.

 Social Media Marketing Experts have experience of how to get better interaction and action from your prospects.

 They can provide you strategic link building opportunities to drive more juice to your site helping boost your page rankings.

The catch on social media marketing is time. Social media marketing eats up time. It is vital not only that you post often, but you have your posts reacted too, liked, commented on, and shared.

To properly, manage your SMM you need an employee assigned full-time to design a strategy and implement it. Your knowledge of Google’s algorithms is your arsenal on the battlefield of SMM and its effects on your page rank. From Google to Bing, you need to be trained to acknowledge their ever changing algorithms. SEO experience may keep your business’s traffic on Google’s first page.

SEO algorithms as we mentioned are very tricky and some often indulged themselves in black hat methods. However, if you’re in for the long term, the most effective methods are white hat services that are transparent and give you monthly reports on how they grow your community and provide juice to your site. Social media is the epitome of discovery as some of you might know. From small backlinks to indirect linking to blogs and other official sites, social media interactions are known to spread links like wildfire and “discovery” for SEO means search activity which is one of the bases for SEO rankings.

You need to put the Buzz into your business. You need to have people talking about you on Social Media.

The relevance of your posts is what get’s people to share on social media. Being relevant on social media creates rapport with your prospects and customers increasing their trust in you and your business.

The cost of a Social Media Agency can be too much for small and medium size businesses.  According to The Content Factory just for Twitter marketing can run you $2,000 to $4,000) per month. Even their own packages that range from $5,000 to $8,000 a month can be cost prohibitive for local small businesses and even medium size businesses.

Where Local Business Ranker (LBR) finds our niche is our love and passion for small firms. The owner Steven Graham has a passion for small businesses. You can read about his story of being an Expat businessman in Costa Rica doing $48 in sales his first day to over $9,000 daily sales in about one years time. Using only unpaid marketing and principally through social media before he even heard of Facebook or Twitter.

LBR has a basic package for Social Media Marketing aimed at local small businesses that start out at just $399 per month. With a guarantee, you will receive at least one new lead in the first 14 days of using this service. With the ability to break those services down further to as little as $50 a month for Online Review services that help you begin to manage and build your reputation online. Reviews are important to prospects trust and one of the top three reasons people do business with you.

There are three reasons people do business with you:

1) They know you.

2) They like you.

3) They trust you.

Integrate these three concepts in your business and your business will have more fun and be more profitable. You will build loyalty in your brand and take your business to the next level.

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